Masquerade marketing
How sponsored content is compromising journalistic integrity
We would like to acknowledge that The Varsity's office is built on the traditional territory of several First Nations, including the Huron-Wendat, the Petun First Nations, the Seneca, and most recently, the Mississaugas of the Credit. Journalists have historically harmed Indigenous communities by overlooking their stories, contributing to stereotypes, and telling their stories without their input. Therefore, we make this acknowledgement as a starting point for our responsibility to tell those stories more accurately, critically, and in accordance with the wishes of Indigenous peoples.
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