The company that invented the basketball shoe is about to trample the competition. Converse is launching a brand new basketball shoe to oufit its line-up of brand new NBA stars. Five rookie players in the league are now sporting the Converse “Loaded Weapon,” the newest shoe-volution of the “Weapon,” a high-performance sneaker introduced in the 1980’s.
Dubbed “the First School” of basketball, the company’s line-up of fresh faces includes Raptors rookie Chris Bosh, Miami’s Dwyane Wade, Mike Sweetney of the Knicks, the Bulls’ Kirk Hinrich, and Troy Bell of the Memphis Grizzlies.
This Thursday, Dec. 4, the Raptors number 4 Chris Bosh will be making an appearance at the Eaton Centre branch of Footlocker. Converse, a corporate sponsor of U of T’s men’s and women’s basketball teams, has been promoting the event around campus. Students and athletes are being encouraged to attend to see the professional basketball player in the flesh and maybe snag an autograph. The in-store session will last from 7:00 to 9:00 p.m.
