There’s been much speculation about what lost the election for the Republicans (answer: plenty), but in a word, the most significant factor was hate. Hate for the opposition. Hate for people who are different. A hate that will eventually destroy the party if they don’t make some serious changes.

It goes without saying that smear tactics, though petty, will happen in any election. But the Republicans’ campaign against Obama seemed extra vindictive. From the claims that he was in cahoots with Bill Ayers to the rumours that he was a raging socialist, the McCain campaign (especially Sarah Palin, who seemed to know more about political gossip than any of the issues) pointed fingers in an attempt to ruin the Democrats’ credibility. Instead, such accusations slowly ate away at their own.

Hate is killing the GOP. The intolerant attitudes espoused by the party and its supporters drive many away. Whether it’s Proposition 8, the racist remarks made by participants at Republican rallies, or a continued reliance on fear-mongering, the party’s ideas are outdated—a diversifying country will not elect a group that seems bent on removing rights from a majority of them.

In the past, the Republicans have relied on winning over Evangelical Christians. But this time a fair number of Evangelical youth voted Democrat, and even Gordon College—an Evangelical College near Boston—stood behind Obama. The Republicans are losing their base, and if the trend continues, they’ll be nothing more than a party of fanatics, clutching at their guns and religious texts, weeping bitter tears for an America that never existed in the first place.

The party, in avoiding accusations of “elitism,” has been accused of anti-intellectualism, further alienating those who might have stood with them. Although they may have solid support among white voters in Appalachia, this won’t win them the country. Exploiting people’s fear of the unknown and inflating the threat posed by anti-freedom terrorists is ignorant and pointless, and reflects badly on those perpetuating these ideas.

Part of the GOP’s problem is those representing them in the media. From Ann Coulter to Rush Limbaugh to the cast of Fox News, conservative pundits draw from rumours, broad extrapolations (Obama is friends with Ayers!), to flat out lies (he will make us USSA!). Between screaming and name-calling, they are no better than playground bullies, and the public is beginning to notice.

American society is moving away from its conservative values. The Republican Party needs to align itself closer to the centre in order to regain political ground. A platform of hate makes the respected politician seem more like the crazy guy on the corner, screaming about the invisible threat that’s always out to get him. And no one wants him in the White House.