After a week-long online campaign that pitted university against university, U of T’s True Blue has been voted the best mascot in Canada through CBC’s Canadian mascot contest, a Twitter poll competition of 16 mascots across the country.
True Blue, U of T’s blue beaver, won first place after the final round against the University of Western Ontario’s JW the Mustang.
The contest, titled Canadian Mascot Madness, started with mascots from 16 universities across the country placed in a tournament. The chosen universities had what CBC called “Canada’s most unique team mascots,” and included a bee from Concordia University and a duck from Mount Allison University.
With football season starting we thought we’d ignite some school spirit by pitting 16 of Canada’s most unique university mascots against one another! 🇨🇦🏈
— CBC (@CBC) August 24, 2018
Canadian Mascot Madness attracted more than 22,000 votes in total and significant online engagement from the U of T community. From day one, various U of T Twitter accounts embarked on a campaign to rally votes for True Blue.
#UofT, do you love me? 💙 Don’t be ridin’ 🐴
Say you’ll really wanna vote, you’re my sidekick 🤝
‘Cause I want ya, and I need ya
And I’m down for you always
— University of Toronto (@UofT) August 30, 2018
🍂🍁Calling on the @UofTDentistry #UofT community to show that you’re True Blue! There are only five hours left to vote for @UofT‘s mascot in @CBC‘s #CdnMascotMadness Vote now! 💙 https://t.co/7TdWW6Iq67 https://t.co/Y2Tbb1kH6E
— Faculty of Dentistry (@UofTDentistry) August 30, 2018
Apologies to @Madonna, but right now the only #TrueBlue that matters is the @UofT True Blue Mascot 💙🍁: go and vote for our buddy in @CBC‘s #CdnMascotMadness poll: https://t.co/qWS0T3cXcN#uoft #UofTBacktoSchool #BleedBlue pic.twitter.com/J8Jbd9DYBb
— Institute for Management & Innovation (IMI) (@IMIUofT) August 30, 2018
The contest also made its way onto the U of T subreddit and Facebook meme groups, which played a large part in True Blue’s 52 per cent win over JW the Mustang.
U of T reached the final round after beating Queen’s University’s Boo Hoo the Bear, the University of Windsor’s Winston, and Bishop’s University’s The Gaiter.
We’re almost at the end of an arduous journey where 16 costumed characters battled it out for Canadian university mascot supremacy.
— CBC (@CBC) August 29, 2018