The voice of Lana Del Rey can be summed up in one charged word: sultry. Her sophomore album, Born To Die, is so intimately engaging that after just one listen to provocative tracks like “Lolita,” you will inevitably be seduced. However, due to the recent criticism of the artist’s infamous Saturday Night Live performance and the subsequent dissection of the “Lana Del Rey” persona, you may be hesitant to download her tracks. With just one look at the artist it is easy to see that her image may not be as authentic as one would hope. Try abandoning those high expectations of genuine “indie” music and just enjoy Lana Del Rey’s album for what it is: heavily-produced yet extremely enjoyable happy-to-be-sad ballads. Personal favourite off the record: bonus track “Without You.”