Mayor Rob Ford is encouraging Torontonians to combat rising obesity rates and join his “Cut the Waist Challenge.”

The mayor, all “300 pounds of fun” of him, was weighed in at 330 pounds on Monday. He hopes to  shed 50 lbs. by June 18.

Ford is spearheading the weight loss program with brother Councilor Doug Ford, who will also drop pounds to promote good health in the city. The brothers plan to significantly decrease Toronto’s obesity rate and get the city to lose more weight than the whole North America. According to Statistics Canada, 24.1 per cent of Canadians over the age of 30 are overweight.

The initiative is under fire, however, as some citizens feel there are more pressing matters like tthe closing of several Toronto daycares, and other impending city budget cuts.