During the Blue Jays and Dodgers World Series, Doug Ford had Ontario run a $75 million anti-tariff TV ad to play throughout the US. The ad features a speech by Ronald Reagan discussing the consequences of long-standing tariffs. Since the ad, President Trump has suspended trade talks with Canada and threatened to add an additional 10 per cent to US tariffs on Canadian goods, increasing the total to 45 per cent. 

Trump called the TV ad “fraud” on his social media platform. Ford stood firm by his decision, saying in an X post that “we have achieved our goal,” and that the ad had garnered “one billion views.”

At the Asia-Pacific Economic Cooperation Summit, Carney apologized to Trump for the ad. Carney said that he saw the ad before it aired, expressing concern over whether or not it was a good idea. Carney has given no indication that trade talks with the US will continue anytime soon. 

Ford said to journalists on November 3, “[Carney] called me from Asia a couple of times and said, ‘pull the ad,’ and I said I wasn’t going to do it until we paused the ad on Monday. And that’s exactly what we did.”

As Trump threatens further tariffs, arguments questioning the legality of his global tariffs were heard by the Supreme Court of the United States (SCOTUS) on Wednesday. The Court’s decision will not affect the tariffs that have had the biggest impact on Canada.